What is e-mail marketing
E-mail marketing is a cost effective way of marketing.Email marketing is used to market-advertise products and services via e-mail to a small or large number of people.Many companies have incorporated e-mail martketing as a tool to reach out to their prospective clients and their partners.All results can be measured,since it is technically possible to find out which e-mails were opened and which links are clicked.
We are following certain steps in order to design-promote an e-mail marketing:
1)
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Liaising with the client
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| 2) |
Design of the email templates and logos |
| 3) |
Design of HTML email templates |
| 4) |
Polls,send to a friend |
| 5) |
Finding Contacts |
| 6) |
Database cleansing and management including registration-unregistration
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| 7) |
Automated answer management |
| 8) |
Sending |
Advantages of e-mail marketing are:
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Very cost effective
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Quick response from recipients
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Personalised contact with the recipient of the message
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Automated format of the e-mail message depending on the recipients and the goals of the campaign
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Makes it much easier to brand a product and usually results in more traffic and rise in sales
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A very easy way of materialising a campaign with very little money and time
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Measurement of the reactions of the recipients